Brand Awareness

or

How Custom Paint and Your Logo
Will Help Your Sales

Nike spends bazillions on brand awareness. Just ask Tiger Woods. So does General Mills, Wallmart, 'The Big K', virtually everybody.

If it works for them, it will certainly work for you.

In your case, however, you don't have to budget huge sums to get a lot more Brand Awareness. Chassis Plans can easily and inexpensively provide you a computer chassis with your brand. A little paint and your logo go a long ways in enhancing the appearance of one of our chassis to turn it into YOUR chassis. Brand awareness is a major factor in repeat business.

For complete details, please visit our web site Paint and Logo page.

Logos

The easiest way to brand a product is to apply your logo to the front. You then have instant recognition and everybody will know it is your system and where it came from.

This can be accomplished in any number of ways. The most common method is to silk screen your logo directly onto the chassis. This requires minimal setup and is inexpensive. Complex multi-color logos can be applied. The advantage of silk screen over other methods is silk screen has an implied sense of quality and permanence. Anybody can slap a sticker on something but it requires a bit of commitment to provide a product with your logo permanently screened to the front.

By the way, we use high quality stick-on die cast labels for our own brand as a service to our customers so that they may easily remove our brand and provide their own look.

Another popular logo application is the use of die cast stick-on labels or printed 'bubble' labels. These are easy to attach to the front of anything. The downside is the setup costs typically require a large quantity be made to be economical.

You are encouraged to work with your Sales Engineer for an evaluation of your logo and the costs associated with its application to a chassis. All we need is good quality original art in digital form such as Photoshop, Illustrator, Correl Draw, etc. We can work with photo files such as gif, jpeg, or bit map but the quality of the end result is usually better with original art. Good old fashioned printed art such as stats or film also work.

Chassis Color

Another way to stand out from the crowd is to paint your system a unique color. Combined with a striking logo, this will definitely turn heads at your next show.

This has been proven many times by our customers. Bright colors attract a lot of attention and they sell more product.

For low quantities and to minimize cost, we can repaint the entire chassis or just the front panel. For higher quantities, we will paint the chassis in production to your color specification.

Simply provide us with a paint specification or a sample to match and we'll do the rest.

Contact your Sales Engineer at 858-571-4330 or email at saleseng@chassisplans.com today for additional assistance with branding your product by using Custom Paint and Logo.