CUSTOM PAINT AND LOGOS FOR RACKMOUNT COMPUTER SYSTEMS
Brand awareness is a major factor in repeat business. Shouldn't
people looking at your equipment know you are the manufacturer.
Chassis Plans can help your brand by providing custom logo
and paint to our broad selection of standard products in addition
to any custom system we design for you. It is inexpensive
and easy to make this YOUR product..
Your logo is one of your most valuable
assets and should be on the front of any systems you sell.
The following guidelines will help you send us the appropriate
material so we can silk screen your logo to the front of our
There are 3 common technologies for putting
your logo on a product.
- Silk Screen
- Die Cast Labels
- Printed Bubble Labels
Silk screen is the easiest and best looking.
Your art is photographically printed on a fabric screen (not
silk anymore) and epoxy ink is forced through the screen onto
the part being printed. Multiple colors can be applied through
subsequent applications after each previous layer dries.
Fine detail and complex
logos can be applied. Gradiations, where one color fades away
across the logo, don't work well as there is a discrete dot
size for the screen. Note the uneven printing at the top and
bottom in the following example.
For example, in the following, the original
logo on the left presented a gradiated blue across the circle
and a gradiated 'sound' emitting from the speaker. The simplified
logo is on the right. Even on your monitor, you should notice
banding and patterns in the logo on the left which would also
be evident in a silk screen.
As with most things, garbage in = garbage
out. The better the quality of the original art, the better
your printed logo will appear. It is best to provide original
digital files in vector format such as Adobe Photoshop, Illustrator,
Correl Draw, etc. Image formats such as .jpg, .gif, or .bmp
may work but they usually have artifacts that degrade the
image. Faxed copies don't work. Film originals or printed
'stats' work. For just printed text, such as a model number,
font style and size will be sufficient for us to create new
art. Please consult with your Chassis Plans Sales Engineer
for an evaluation of your logo. We can make suggestions or
actually create art as required.
Another issue to keep in mind is contrast
between your logo and the background color. Chassis Plans
chassis are painted black, Cardinal 8102-08, medium texture.
Thus, a dark color logo will not show up unless it is surrounded
by a contrasting light color. For example, the Sound Associates
original logo used black ink for the lettering and speaker.
It was a simple matter to change it to white against the black
We will also need a color specification
for your logo colors. You will read
on this site
that Pantone colors are not suitable for
paint specification. However, because silk screens are printed
with ink, Pantone colors are preferred for logo color specification.
Alternatively, specific manufacturers ink colors such as Hysol
will suffice. For an example of a silk screen specification
drawing in PDF we provide to the silk screen shop, click here
For further information on the EyeOn
Automation System, visit www.eyeonautomation.com
Costs for silk screen logos is:
Die Cast or Etched Metal Labels
- $80 Film Positive Charge (1 time fee)
- $200 Setup Charge (charged for each
order to create screen, set up the job, etc.)
- $4 / Color / Part to Screen Logo on
Die Cast Labels are 3-dimensional stick-on
labels. These can be simple flat metal with silk screen or
complex 3-dimensional labels with filled colors. These can
simply be stuck to the front of the chassis. See Prestige
Graphics at www.pgisd.com for a source. Setup is $500-$2,000 and cost per label is in
the $1-$3 depending on complexity and quantity. In general,
you need to order a minimum of 250 labels.
Here's a sample of a metal label photographed
at an angle to show the height of the letters. Note the texture
in the background paint to match the standard Chassis Plans
paint. The size of the label is .50x2.50". Contact your
Chassis Plans Sales Engineer for a paint sample.
Domed Labels are created by depositing
a clear PVC material on top of a printed paper or foil label
to create a 3-D label. See DomeTag at www.dometag.comfor examples. The advantage to these labels is they are very
inexpensive. Because they are printed, they do not have the
limitations regarding the art work that silk screen and metal
labels have. Setup is about $75 and labels cost about $1 each
paint (liquid or powder coat) allows the immediate recognition
of your equipment. The EyeOn chassis above is an extreme,
yet visually striking, example. More common is a simple one-color
paint scheme in combination with the customer logo. This sets
the chassis apart from other equipment and immediately draws
the eye toward your products.
Liquid paint is low-VOC (Volatile Organic
Component), typically water based, which is sprayed on and
cured in an oven. Previously painted chassis can easily be
repainted with minimal surface preparation. Thus, for low
quantities, we will repaint our standard black chassis to
match your required color. For larger quantities, we will
paint to your specification as the chassis are manufactured.
color is not a straight forward as you would imagine. Everybody
wants to use Pantone colors for a specification but Pantone
is specified for printing applications and you will get color
shifts when applied to metal. In addition, trying to pick
a color from samples on your monitor does not work because
your monitor is probably not color calibrated. See our page
for more information.
The absolute best way to match a color
is to send us a painted sample. We can guarantee an exact
match in both color and texture.
In order of preference, what we would
like to see for a paint specification is:
For Pantone numbers, we charge $150 to
purchase a gallon of paint and provide a paint chip to you
for approval. $100 will be credited to your paint costs on
approval of the sample.
Costs for providing custom paint is dependent
on the quantity and the particular chassis. Please contact
your Chassis Plans Sales Engineer for a quotation.
Paint is relatively durable but will
scratch. Touch up paint can be supplied on request when your
chassis are painted. On the other hand, Powder Coating is
much more durable. Powder coating is a mixture of finely ground
particles of pigment and resin sprayed onto a surface and
baked (melted) in an oven. Applying powder is similar to spray
painting in that they are both applied through a gun. One
reason powder coating is becoming more common is it does not
release smog creating chemicals when being applied so expensive
pollution control equipment is not required.
Often the driving factor on paint versus
powder is the capability of the shop manufacturing the parts.
Because of the low cost of entry into applying powder, many
shops provide powder coating and not paint. Therefore, if
you want painted parts, they have to send them to an outside
vendor. This raises the cost because there is much more handling
of the parts.
Powder offers a wide variety of colors
and custom colors can be mixed. In some cases, however, very
large quantities of powder are required to get a custom color.
for a good list of stock colors.
Powder cannot be applied over paint.
Thus, our standard black painted chassis cannot be recolored
with powder. Only new bare metal can have powder applied.
Another problem with powder is it does not stick to the filler
used to smooth the heads of installed PEM hardware. Some facilities
use a conductive filler to get past this issue. Often, powder
coated parts will show the heads of the installed hardware
which show as depressed rings in the coating.